I was on a call with a brand owner who runs a subscription supplement company doing about $80K/mo on Shopify with a growing Amazon channel. She had three analytics tools already. Triple Whale for ad attribution. A custom Google Sheet for COGS tracking. And a Notion dashboard her ops manager built to track inventory.
She said something that stuck with me: "I don't need more data. I need someone to tell me what the data means and what I should do about it."
That's the core problem with most ecommerce analytics tools today. They aggregate data beautifully. They show you charts and trends. But they leave the hardest part to you: figuring out what actually matters, what's noise, and what to do next.
When your Meta CPA spikes, is it creative fatigue or audience saturation? When Amazon revenue dips, is it a pricing issue or a Buy Box loss? When your margins compress, is it COGS, shipping, or ad spend that's the culprit?
These aren't dashboard questions. These are analyst questions. And most founders don't have an analyst on staff.
What changes everything
The shift isn't better dashboards. It's moving from "here's your data" to "here's what to do." That's what we're building at Harmonize. AI agents that don't just surface metrics but connect them across channels, compare them against what's normal for your business, and tell you exactly what to act on, what to ignore, and what can wait.
The brand owner I spoke to doesn't need another tool that shows her MRR is trending down. She needs something that says: "MRR dropped 6% this month. The drop is concentrated in subscribers acquired through your Meta Starter Kit campaign in October. Those cohorts are churning 2.3x faster than organic subscribers. Consider pausing that campaign creative and shifting budget to your email-first funnel that has 40% better retention."
That's the difference between data and a decision.
And that's what we're building.