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Should you offer a subscription?

Enter your product economics. We'll model profitability, break-even timeline, and projected subscriber lifetime value.

1
Product Economics
Consumable
Beauty / Skincare
Supplements
Food / Beverage
Other
Adjusts benchmarks for your vertical
$
$
Cost to make or source one unit
$
Shipping, packaging, handling
$
Total ad spend ÷ new customers
2
Subscription Setup
5%
10%
15%
20%
25%
Discount subscribers get vs. one-time price
Low
~20% monthly churn
Average
~12% monthly churn
Strong
~6% monthly churn
Consumables typically see 10-14% monthly churn
3
Scale Projections
Current monthly order volume
%
% of customers choosing to subscribe

Subscriber LTV
Payback Period
LTV : CAC

12-Month Revenue Projection

Subscription recurring revenue vs. one-time only trajectory

With Subscriptions
One-Time Only

Key Insights

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